A Content Management System (CMS) gives non-tech-savvy individuals the ability to maintain, modify, and grow their website. It’s a convenient way around paying a web developer every time you want to make a minor (or, in some cases, major) change to your website.
Today, it’s an industry standard for web design and development firms to provide a CMS with their services. Confirm in advance that you’ll get one and some operating instructions.
Here are a few compelling reasons to use a content management system:
It’s Silly to Pay for Text Tweaks
Without a content management system, you’ll ask a web developer to add a missing comma or delete outdated information. And the developer will charge. But these things are so simple to do on your own with a CMS. If you can send an email, you’re already ahead of the game.
Save a Fortune by Adding Content Yourself
Posting content is fast and easy with a CMS. Over time, you’ll save quite a lot on developer fees by adding the content on your own. The only hard part is the creative energy expenditure to come up with great content.
You Don’t Have to Be a Software Engineer to Post Video
Good content management systems now let you just copy and paste a YouTube URL into a page to automatically embed it. And all site visitors appreciate a great video. It’s yet another aspect of developing your website that you shouldn’t pay for.
Leverage Social Media (No Matter How Little You Know About It)
Even if, for some strange reason, you don’t participate in social media, your site visitors do. If you have content they like, they’ll want to share it. Giving them an easy way to do so can do wonders for your online exposure. It takes about 5 seconds to have your CMS automatically include social media Share buttons with published content. And to think it wasn’t so long ago a web developer would tell you, “I need to write code to interface with the API, blah, blah, blah…”
Improve Your Search Engine Rankings
A content management system won’t make you a Google expert, but if you don’t have the budget for proper SEO services, you can at least give your business a fighting chance. A CMS allows you to create tailored page titles and URLs that carry extra weight with search engines. They should include relevant keywords for the page (the main words people would use to search for whatever the page or content is about).
