The time has long since passed for claiming social media is a temporary fad or social media marketing (SMM) is just some buzzword that’ll buzz off sooner or later. Social media has become an ingrained part of the way consumers use the web and mobile device. That means SMM isn’t just a good idea anymore; it’s a necessity for any business that wants to stay relevant.
Here are three compelling reasons to start a social media marketing campaign if you’re falling dangerously behind the times:
SMM Provides Social Proof
A social media presence is the norm nowadays. Consumers expect to find you, learn about you, and engage with you on social networking sites. If they can’t, they’re likely to pick a more readily available competitor. Your SMM isn’t just a way to advertise; it shows you want to connect, be part of a community, have some level of transparency, and stay contemporary.
SMM Boosts Website Traffic
When you share valuable content on your social media pages that’s relevant to your target market, you can drive targeted traffic to your site. On top of that, other users share your valuable content too, increasing your exposure. Also, many links and updates posted on social media are indexed by search engines, providing additional opportunities to be found via search.
Out of Sight, Out of Mind: A True Story
You just won over a customer with your stellar service, and at that moment, she trusts and likes you. Six months go by and those feelings cool down. Then, one day you see that customer in your competitor’s place. What happened?
She saw a great post from your competitor that a friend shared on a social network. So, she connected with your competitor’s page and started seeing more great links and business information every week. Your competitor established a relationship with your former customer without even meeting her, and the next time she needed what you sell, she thought of someone else instead.
This doesn’t just represent the loss of one customer. Which business do you think she’s helping support by sharing its content with her social media connections?
