Brand Development

A professional logo design is the first thing a potential customer or client sees when they come across your business, and it’s important to ensure that it’s an eye-catching and memorable logo that.

Any business can proclaim that it's great at what it does. But since everyone can say it—and most do—it doesn't carry any weight with prospective clients or customers. If, however, you use real examples of how you used your products or services to solve someone's...

Consistency. It's a deceptively simple concept, and it's extremely important to successful branding. Consistency should permeate all areas of your brand across all its platforms, both customer facing and internal. And it's not just about graphic design elements like...

Brand awareness is the foundation of all branding and marketing. At its most basic, it means increasing the number of people who've heard of your company. But it doesn't stop there. Its true value lies in spreading the word about what your small business stands for...

No brand can be successful in the long run without customer retention and word-of-mouth referrals bringing in new business. And customer loyalty is necessary for both. Customer loyalty means your existing buyers come back repeatedly when they need a product or service...

Naming your business is a big deal, of course, and choosing a domain name is arguably just as essential for your brand. It may become how you're known to online consumers, and it makes up the bulk of your website's URL. This give it a major association with your...

What makes for an effective logo design has remained fairly consistent over time, but the details of successful execution have been drastically altered by the digital age. Computers and mobile technology have changed everything, because logos aren't just shown on...

You can try your hardest to do everything right all the time, but sooner or later, every business gets a bad review or write-up on Yelp, Google, TripAdvisor, Angie's List, a blog, or somewhere else on the web. Sometimes, even the best employees have an off day....

Here at CREATE180 Design, we emphasize the branding process from the very start of any web design project and continuously through our marketing campaigns. Making the efforts to nail down the basics of your brand identity provides a solid foundation on which to build...

Once upon a time, business correspondence was signed with your name, and maybe your title. Today, though, professional digital messages are concluded with an email signature that's become increasingly elaborate in recent years. Contemporary email signatures often tell...

We recently wrote an article called “5 Types of Social Proof that Brands can Leverage.” If you missed it, check it out first to read about what social proof is and the different forms it takes. Social proof is a particularly powerful tool for the branding and...

“Social proof” is a popular buzzword these days. But it's far more than some fad term. The concept and its applications have been around for ages. It's just that the internet—especially things like social media networks, blogs, and user review sites—has made social...