the Blog.

A lot goes into creating an accessible website that users with different disabilities can navigate, operate, and engage with. There's a basic requirement set out by the Americans with Disabilities Act (ADA) that all business sites be accessible to people with...

There are plenty of web design mistakes that are infamous at this point for alienating site visitors and killing conversion rates. Yet they're still fairly common. And a lot of them don't just get in the way of new sales; they actually create a negative impression of...

It's time to check in on some key web design trends for 2022. While some current trends require major investments of tens of thousands of dollars, we don't want to focus on those. They're fairly exclusive to larger national and international companies with endless...

If you're looking to improve your website's conversion rate—and who isn't?—one of the first things you should look at is your landing pages. Landing pages are of course key pages on your brand's website for accomplishing important lead generation and sales goals. And...

If your website has an e-commerce component, you're undoubtedly always looking for ways to increase your online sales. Finding ways to drive more targeted traffic to your site is important, of course. But so is the design and user-friendliness of your buyer checkout...

We need to kick off this guide to Google page ranking factors with a caveat. Google's ranking algorithm is a proprietary secret, so it's not publicly known exactly how it works. It's also constantly being updated with minor tweaks and occasional major revisions. And...

Your website is a huge part of your branding, and it should be a major source of leads and sales conversions. Of course, that requires that your site attract a significant amount of targeted traffic. And there's not much that's as frustrating as when nobody is...

There are some fundamental differences between how B2B and B2C sites should look and function. Particularly because the business-to-business buyer's journey is typically longer and more involved than the business-to-consumer buyer's journey, and it's more likely...

Writing alt text for images is an important part of publishing a blog post or other web page. But, as with other extras like the SEO page title and meta description, many people aren't quite sure of the purpose, or the proper way to fill it out. In fact, alt text...

Are you planning to launch a new website this year? Or maybe to redesign your existing one, or just make some tweaks to stay current and improve site performance? Or perhaps you just want to know if your site's falling behind the times in significant ways. Whichever...

Choosing a WordPress theme for your website is a big decision. It determines the look, feel, and usability of your site for its visitors, which in turn means that it significantly influences your online branding, marketing, and sales. The theme also determines how...