As we’re wrapping up the third quarter, we’re looking at the top social media updates we’ve seen over the past few months. Stay up to date with the latest trends by taking a look at these recent changes!
- Chronological Feed: In 2011, Facebook (now Meta) made the controversial move to implement a News Feed that was not in the chronological order users had grown accustomed to. Over 10 years later, they have launched a new “Feed” tab where users can see posts from friends, Pages, and groups in chronological order. Learn More
- Focused Inbox: The LinkedIn message inbox will now categorize incoming messages into either “focused” or “other.” You can quickly move messages between tabs and the system will learn your preferences the more you use it. Learn More
- Carousel Posts: Although carousel ads have been an option on LinkedIn since 2018, native carousel posting is a brand new addition that will fully roll out in the next few months. No more makeshift carousel posts using the PDF attachment option! Learn More
- Link Sticker: LinkedIn is following Meta’s lead by implementing a link sticker that will allow you to attach an external link to your photos. Learn More
- Post Scheduling (tentative): While native post scheduling is still not an option, LinkedIn has confirmed they are working on a new scheduling option that would be built into the post composer flow. Learn More
- Longer Videos: Reels and Stories videos used to only be up to 15 seconds long, but now Reels can be up to 90 seconds long and videos under 60 seconds in Stories will no longer be split into segments. Learn More
- Reels Scheduling: Reels can now be scheduled using the Meta Creator Studio and can be cross-posted between Facebook and Instagram. Meta is still working on the native scheduling features for Instagram. Learn More
- Local Businesses Map: Instagram has launched a new map feature allowing businesses to get discovered on the platform. The searchable map will allow users to explore local businesses and filter them by categories. Learn More
- Resharing Posts (tentative): Instagram is in the process of giving users the ability to repost other users’ posts and reels in the Feed, a feature that is similar to Twitter’s retweet. Learn More
- Candid Challenges (tentative): After seeing the success of the photo-sharing app BeReal, Instagram is internally testing a very similar feature prompting users to post selfies at a randomly-determined time each day. Instagram has already presented a split camera option that will be used for this feature. Learn More
TikTok
- TikTok Now: Like Instagram, TikTok has launched a BeReal copy-cat that will prompt users to share a static image or up to a 10-second video at a random time each day. Learn More
- Expanded Tweet Sharing: Twitter has added WhatsApp and LinkedIn sharing buttons and Snapchat and IG Stories sharing buttons for Androids (previously only available on iOS). Learn More
- Twitter Spaces Podcasts: Following the success of the social audio chat app Clubhouse, Twitter launched Twitter Spaces in 2020. Now, they are adding podcasts that are curated based on user interest. Learn More
- Tweet Editing (tentative): Twitter is rolling out the option to edit your tweets after they have gone out. The tweet will only be allowed to be edited for up to 30 minutes following its publication. A timestamped version history will be visible. Learn More
YouTube
- Shorts Monetization: In the constant battle for relevancy, YouTube recently launched YouTube Shorts to compete with TikTok and IG Reels. Now, YouTube is ramping up its pitch for top short-form creative talent by adding direct monetization options for Shorts. Learn More
- Shorts Conversion: YouTube is giving creators an easy way to take 60-second clips from existing content and convert them to short-form videos. Learn More
The digital marketing world is constantly evolving, so it is essential to keep up with the top social media updates and trends. Create180 Design follows the latest trends and best practices so you don’t have to.
