Trekker Group has been a client for many years, and we’ve helped them through a number of challenges and major changes to the company.
When we began working with Trekker, it consisted of six companies with locations across Florida and Puerto Rico, providing the construction industries with a range of machinery, supplies, materials, maintenance, and more.
Despite all being owned and operated by Trekker Group, six thriving companies—Trekker Tractor, Trekker Distributor, Puerto Rico Wire, Nue-Vue, Ace Forming Systems, and Ace Construction Supplies—all had their own websites (or no website) and no unified branding. We were tasked with creating one cohesive brand and website under the Trekker Group umbrella.
We built a highly organized, streamlined site with two portals, one each for the Florida and Puerto Rico-based companies. Thoughtful parallelism in the structure, navigation, colors, headline styles, and more achieved a unified look and feel. One bold voice unified the brand and conveyed its stature, while imagery of heavy machinery and large construction projects reinforced this.
