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Why You Should Use Videos for Social Media Marketing

Why You Should Use Videos for Social Media Marketing

There are lots of ways to use video to market your brand, and social media is one of the most important and effective places to do so. It offers a number of benefits for both paid and organic social activities. So, if you don’t currently use videos for social media marketing, we’ve compiled a list of some of the most compelling reasons why you should start. And we’re talking about both creating social video ads and sharing custom videos from your accounts.

Benefits of Using Video for Social Media Marketing

  • Videos stand out because sound and motion both attract attention better than static visual images (including words).
  • Nonverbal cues and other elements that are present in videos—like music, body language, tone of voice, and changing images—reinforce and strengthen messaging while enhancing the audience’s emotional response. And when you think about it, video can include any other type of content, from text to sound to images to links and more; this makes it incredibly dynamic.
  • Video is incredibly popular, and only becomes more so year after year. Its consumption grows on social sites and apps every year, and it continues to account for more and more of global internet traffic—already accounting for more than ¾ of it.

Need help with video and social media marketing?

We have full video production capabilities, and offer both paid and organic social media management. Get in touch today to discuss how we can help your brand grow its following and its sales.


Since 2007, Eric has provided businesses with a variety of writing, editing, marketing, and branding services. His experience includes copywriting, content and email marketing, SEO, press releases, newsletters, e-books, social media marketing, event marketing, and more.

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