Why You Should Use Videos for Social Media Marketing


There are lots of ways to use video to market your brand, and social media is one of the most important and effective places to do so. It offers a number of benefits for both paid and organic social activities. So, if you don’t currently use videos for social media marketing, we’ve compiled a list of some of the most compelling reasons why you should start. And we’re talking about both creating social video ads and sharing custom videos from your accounts.

Benefits of Using Video for Social Media Marketing

  • Videos stand out because sound and motion both attract attention better than static visual images (including words).
  • Nonverbal cues and other elements that are present in videos—like music, body language, tone of voice, and changing images—reinforce and strengthen messaging while enhancing the audience’s emotional response. And when you think about it, video can include any other type of content, from text to sound to images to links and more; this makes it incredibly dynamic.
  • Video is incredibly popular, and only becomes more so year after year. Its consumption grows on social sites and apps every year, and it continues to account for more and more of global internet traffic—already accounting for more than ¾ of it.
  • Video gets 1200% more social shares than posts consisting of texts and an image. That means your followers are spreading your message and awareness of your brand to their friends, family, and networks—many of whom can reasonably be expected to also be in your target market.

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