Your brand's social media following is one of the most important types of social proof online. Having a lot of followers is a significant part of it, but it's not the only part. You want an engaged following, meaning the people you connect with like, click on, comment...
We all know that the ultimate goal of marketing is to increase sales. But obviously it's not always a straight, short line from a marketing effort to a sales conversion. Concepts like the buyer's journey and the sales funnel help us understand the processes by which...
Everyone loves getting likes for their Facebook business page. Even if you don't know anything about social media or digital marketing, it's such a simple, straightforward metric to watch. Is the count going up? Good! Is it going up fast? Great! Going down? Uh oh....
As social media marketing has achieved an ever more dominant position in digital marketing, it's blurred the lines between the personal and professional. Given the social nature of social media sites, the public has come to appreciate seeing the human side of...
Social media has quickly moved to the forefront of digital marketing strategies, and like content marketing and email marketing, it's a powerful tool in using the web to grow your brand. Users immerse themselves in their social media accounts throughout the day and...
There's plenty of marketing and branding potential on social media sites like Facebook, Twitter, Instagram, and all the others. But there's also what some businesses consider a dark side: the inevitable complaints or negative feedback from consumers. It comes in many...
If you've already started taking your social media marketing seriously and use it appropriately and responsibly, you've been building an audience of targeted, engaged followers with some interest in your brand. You may not have thousands of fans, but that's OK; it's...
There's a trap that's easy to fall into: You know you should be doing social media marketing (SMM), but you really don't understand how it works, so you just jump in without any strategy, interaction, analysis, or effective approaches. You do it for the sake of doing...
The time has long since passed for claiming social media is a temporary fad or social media marketing (SMM) is just some buzzword that'll buzz off sooner or later. Social media has become an ingrained part of the way consumers use the web and mobile device. That means...