Everyone hates spam email messages, but that doesn't stop so many people and businesses from sending them. Any decent businessperson or marketer understands that sales-oriented emails only have value if the recipients opted in to receiving them and have demonstrated...
Surveys (like this one, for example) consistently show that email marketing is the most effective digital marketing technique offering the highest ROI. Of course, it only works when it's an opt-in system and you don't abuse your access to people. The contacts on your...
Ah, emails. They come and go every day by the dozens, even the hundreds. For many professionals, keeping up with incoming and outgoing messages is one of the hardest parts of the job. Invariably, any email that can be easily ignored or deleted will be. And most...
In spite of ever-more-crowded inboxes and the prevalence of spam, phishing, and amazing offers from deposed Nigerian princes, email marketing remains one of the cheapest, easiest, and most effective forms of digital marketing. As a permission-based strategy, it starts...