A great tagline or advertising slogan is tough to write, mostly because it has to do so much with so little. And as a result, most taglines out there are lousy. They're just strings of overused words conveying cliché ideas that say nothing of substance about the brand...
Your brand personality is basically just what it sounds like. Not unlike a person's personality, it refers to the traits, manner, and style your business or organization shows the world. It includes elements like your brand voice, it should be crafted to appeal to...
Your brand voice is the tone, language, and style you use to communicate with the rest of the world. It helps capture the idea that there are actual people behind a business or organization. It's an important part of your branding and deserves more attention than many...
Lots of people think “branding” and “marketing” are interchangeable. But they're not. Marketing refers to individual promotional efforts like advertising, passing out business cards, sponsoring events, running sales or coupons, and all sorts of other stuff focused...
As a website design and branding agency, we're strong advocates for using a branded email address if you own or represent a business, offer a personal or professional service, or even if you're looking for a job. What is a branded email? It's the difference between...
Your website, marketing materials, logo design, and other branding collateral only have a few seconds to convey an appealing message to your audience's emotional mind. If they do so successfully, it triggers a chain reaction of neuron stimulation that equates to...
Following your competitive analysis, it's time to hone in on your “unique selling proposition.” That's just professional jargon for what makes your brand different from—and preferable to—all the competition. Lots of businesses try to stand for everything. They claim...