“Digital marketing” is an umbrella term for branding and marketing efforts on the internet, both on computers and mobile devices. It includes categories like content marketing, video marketing, social media marketing, email marketing, mobile marketing, search engine optimization (SEO), website conversion optimization, and others. These are also considered types of inbound marketing.
Digital marketing is the front line of marketing today. In many industries, there’s still call for traditional (outbound) marketing strategies like print and television advertising or event marketing. But these days, many brands focus mostly or entirely on digital marketing because it’s a cost-effective way to reach a highly targeted audience. Every brand in every industry can use online marketing successfully, and every brand should.
Here at CREATE180 Design, we help our clients gain a more comprehensive and useful understanding of the crazy, ever-changing world of digital marketing. We want them to continue succeeding, even if and when our work together comes to an end.
In that educational spirit, here’s a directory of informative blogs published by leading companies specializing in various aspects of digital marketing. These are 12 blogs to follow to learn about online marketing, keep up with its evolution, and stay up on the latest innovations, tools, and best practices.
AdEspresso sells a platform for managing paid advertising on Facebook. If you’re interested in learning about the art and science of paid advertising on social media sites—especially Facebook—then the AdEspresso blog is one to read.
Buffer creates tools that help people and organizations use social media more effectively and efficiently. The Buffer blog is an excellent place to learn about the most current ways to achieve better results with social media marketing.
This technology company offers content marketing platforms and services for businesses of all sizes. On the Contently blog, you’ll find lots of helpful information about content marketing, social media marketing, online advertising, and other areas of digital marketing.
CoSchedule makes a platform for organizing blogging, other content marketing, and social media marketing efforts. Follow the CoSchedule blog for some of the best available information and insights about content marketing.
This company offers a variety of consulting, training, and other services geared toward digital marketing and e-commerce. It expertly covers a wide range of topics related to these fields on the Econsultancy blog.
HubSpot Marketing Blog
HubSpot is an inbound marketing software company that creates tools to assist with digital marketing and website conversions. The HubSpot marketing blog covers pretty much everything about digital marketing in depth; the company also publishes a sales blog.
One of the most popular platforms for tracking, analyzing, and improving all sorts of digital marketing results, Kissmetrics is a leading authority. There are many in-depth, easy-to-follow, illuminating posts about successful digital marketing on the Kissmetrics blog.
Moz designs software that audits and helps improve SEO, content marketing, and other aspects of a brand’s web presence. The Moz blog is a terrific resource for up-to-date information on SEO and other areas like website conversion optimization, content strategy, e-commerce, and more.
Selling website A/B testing, personalization, and analytics tools, Optimizely is all about site conversion rate optimization. Read the Optimizely blog to learn about all the ways to get more leads online and convert more of them into sales.
Unbounce is in similar territory as Optimizely, focused on increasing conversions on website landing pages. To expand your knowledge about building, optimizing, and testing landing pages, as well as other aspects of improving conversion rates, spend some time with the Unbounce blog.
Email marketing is Vero’s area of specialty. The company makes an email marketing platform for automating, segmenting, and tracking data from campaigns. The Vero blog is a recommended resource for exploring the best practices of email marketing.
Wistia offers video hosting services and analytics and optimization tools for video marketing campaigns. For tips and information about effectively using video marketing to generate more leads, make more sales, and build your brand, the Wistia blog is a go-to resource.