Heywood-Wakefield is a legacy furniture producer established in 1897 and revived in 1992, famous for its exceptional, hand-crafted solid wood mid-century modern furniture. The brand has a large following among Baby Boomers and seniors. But that wasn’t translating into sales for today’s incarnation of the company, which is in the unusual position of having to compete with itself; fans are more interested in vintage pieces than new reproductions.
Our website captures a mid-century vibe that appeals to Boomers and younger buyers interested in retro style. The copy leverages the company’s legacy and reputation for quality, durability, and values associated with the bygone era’s manufacturing.
With limited access to photos of Heywood-Wakefield furniture, we digitally created lifestyle images of rooms with the company’s pieces. They look contemporary but convey nostalgia, perfectly reflecting the brand message and reinforcing content about incorporating mid-century modern furniture into more modern décor.
