Revitalizing a Century-Old Furniture Brand

Return To Portfolio

Services at glance:
  • Branding
  • Website
  • Digital magazine
  • Email marketing
  • Social media management & advertising
  • Product launches
Services at glance:
  • 31% YOY growth: New website visitors
  • 125% YOY growth: Social following
  • 22% Monthly growth: Lead generation
  • 27% Monthly growth: Newsletter Subscribers


Heywood-Wakefield is a legacy furniture producer established in 1897 and revived in 1992, famous for its exceptional, hand-crafted solid wood mid-century modern furniture. The brand has a large following among Baby Boomers and seniors. But that wasn’t translating into sales for today’s incarnation of the company, which is in the unusual position of having to compete with itself; fans are more interested in vintage pieces than new reproductions.

Our website captures a mid-century vibe that appeals to Boomers and younger buyers interested in retro style. The copy leverages the company’s legacy and reputation for quality, durability, and values associated with the bygone era’s manufacturing.

With limited access to photos of Heywood-Wakefield furniture, we digitally created lifestyle images of rooms with the company’s pieces. They look contemporary but convey nostalgia, perfectly reflecting the brand message and reinforcing content about incorporating mid-century modern furniture into more modern décor.

We established a digital magazine that covers décor topics, but focuses on mid-century cultural subjects that play to audience nostalgia or historical interest in the times from younger consumers. Along with a similar social media strategy and a Preferred Customers Club offering special deals, we’ve built a large social following and opt-in email list.

Previously, Heywood-Wakefield was losing most of the thousands of monthly site visitors who came in search of vintage furniture. But our efforts and email list have connected them to the new incarnation of the comapany, and they’ve proven willing to buy new productions to complement and complete their rooms.

Ready to discuss your brand’s
needs and goals,
and how we can help?

Pin It on Pinterest