Trekker consists of six companies with locations across Florida and Puerto Rico, providing the construction industries with a range of machinery, supplies, materials, maintenance, and more.

Challenge 

Despite all being owned and operated by Trekker Group, six thriving companies—Trekker Tractor, Trekker Distributor, Puerto Rico Wire, Nue-Vue, Ace Forming Systems, and Ace Construction Supplies—all had their own websites (or no website) and no unified branding. We were tasked with creating one cohesive brand and website under the Trekker Group umbrella.

Solution

We built a highly organized, streamlined site with two portals, one each for the Florida and Puerto Rico-based companies. Thoughtful parallelism in the structure, navigation, colors, headline styles, and more achieves a unified look and feel. One bold voice unifies the brand and conveys its stature, while imagery of heavy machinery and large construction projects reinforces this.

Results

The Trekker site shows how we achieve brand unity between separate parts and how well we mold large amounts of information into a manageable, user-friendly end product. It’s easily navigated by customers looking for specific products or services in a particular location, and clearly depicts one strong brand identity.