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Positioning a Small Business with a Big Talent
Orlando Gift Baskets
Orlando Gift Baskets
Orlando Gift Baskets creates customized gift baskets, specializing in Orlando-themed packages for people visiting or relocating to Central Florida.
Challenge
Orlando Gift Baskets had been in business for over five years when the owner came to us, quite disappointed in the existing site’s difficulty generating leads and sales. The main problem seemed to be the website itself.
Solution
Competitive analysis revealed a glaring shortcoming in OGB’s existing site, and those of competitors: a total lack of emotional appeal. So, where most sites only show gift baskets, we added images like laughing kids and people on vacation to convey the missing human element. The site copy uses puns, light humor, and even made-up words to amplify the fun feel. We also wrote a more extensive About page than typically found in the industry to emphasize the personal, boutique nature of the company.
Results
This website is a perfect study in the power of communicating benefits over features. As you can see in the owner’s testimonial to the right, CREATE180 Design’s website generated more leads in a matter of months than several previous sites over the course of more than five years.
I’ve gone through several websites in the 7 years I’ve been in business. I never had a website I was proud of until CREATE180 Design built me one. Their knowledge and professionalism is unbelievable. The team has business knowledge and artistic and writing skills. I had complete trust in their abilities and they went above and beyond. In the last few months, I’ve had more leads from my website than in the last 7 years. And best of all, they taught me how to update the site myself. Having a seasonal business, we need to change content often. I highly recommend CREATE180 Design to any company looking to either start or redesign a website!
Katie Korell - Owner, Orlando Gift Baskets
