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Selling the emotions that sell family homes

Infinity Realty Group

Infinity Realty Group

Infinity Realty Group is a real estate agency focused on families relocating to upscale communities in Winter Garden, Windermere, and Dr. Phillips in west Orange County, Florida. 

There’s no shortage of competition among real estate brokerages serving the booming Orlando metro area. Even with a specialty in family communities in a few particular upscale areas, Infinity is in a crowded field.

Realtors always emphasize finding “your perfect home,” so it was essential to get beyond that cliché. We went instead to the idea that relocating families are beginning a new story, and that Infinity is the agency to help them find its setting. We highlight the agents as well qualified because they live, work, play, and raise their own families in the same communities they serve.

The upbeat family imagery and enthusiastic copy bring to life the excitement of starting this new story. Meanwhile, the digital magazine we created is largely dedicated to the local family lifestyle, offering ideas and inspiration for getting the most out of living in the region.

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