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Florida Vacation Homes by Owner makes Central Florida rental vacation homes searchable to visitors coming to the area (especially from the UK) and puts them in direct contact with owners.
In Orlando, the country’s leading tourist destination, the lodgings field is beyond crowded. It’s dominated by theme parks, resorts, and hotel chains, with timeshares and rental homes as other key players. We had to hone in on and strongly convey real value propositions to give the startup FVHBO any chance.
The company fills a gap for providing vacationers an easy way to search for rental homes in their desired location. It also eliminates the middle man for bookings, putting vacationers directly in touch with homeowners. This saves renters time and money, and spares them from misinformation from third parties who don’t personally know the properties.
Because the success of the site depends on attracting enough renters that property owners will pay for listings, we kept the website quite simple, with these benefits front and center without distractions. For further appeal and to increase SEO value for a site with minimal copy, we created a digital magazine that publishes insider content about things to do in the area—particularly for families.