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Ohana Outdoor Living provides luxury hardscaping and yard enhancements in the Orlando area. They work primarily with pavers, brick, and travertine, installing features like driveways, walkways, patios, pool decks, outdoor seating, decorative and retaining walls, grill stations, outdoor kitchens, fireplaces and fire pits, fountains and other water features, pergolas, cabanas, and more.
The company uses high-end materials and employs their own award-winning designer, delivering stunning results with an emphasis on luxury. The website copy and imagery conveys the idea that they turn their clients’ yards into their personal paradise, a beautiful place to relax, escape the world, feel like they’re living at a resort, and where they’re perfectly equipped to entertain.
Hiring a contractor for these projects is a decision people take seriously. A project portfolio, client testimonials, emphasis on the team’s experience, and spotlighting awards are important parts of the website for establishing trust. We were deliberate about balancing trust signals with the emotional resonance of transforming your back yard into your own resort, resulting in a site that has proven itself an effective leads and sales generator.
We also created a digital magazine for the site. It answers basic questions about hardscaping and other yard enhancements. But it also instructs on relevant ways to increase home value (a secondary interest of the target market) and provides inspiration to help visitors see the potential for achieving a yard that feels like a dream come true.