Celebrating 14 years helping brands succeed!
It starts with a brand positioning process to get to the heart of your unique selling proposition and to understand your target audience’s buyer persona. We apply the findings from our discovery session and competitive research to building a website that precisely and concisely communicates the right message to the right people.
Here’s a summary of our web design process so you know what we mean and what to expect:
Face to Face or Skype – Meeting #1
Our first meeting is to define the value of your products, services, or cause; identify your target audience and dive deeper to create a buyer persona; and understand your competitive differentiator.
Armed with insights into your brand, we conduct competitive research and evaluate your differentiator to determine its strength and consider other opportunities, which we present to you.
We then craft a branding strategy that you approve to guide our web design and marketing. It’s a valuable document, even if you continue without us after the website build.
Once agreed on the brand strategy, we develop site blueprints that include navigation, layout, and copy (headlines, body, calls to action, microcopy), all in alignment with your brand promise.
Face to Face or Skype – Meeting #2
Before we build, we meet again with you to review the plans and get your feedback, and the foundation for the site’s aesthetics is set. Once you approve the direction and copy, we continue.
Our designer now adds imagery and other visual elements to align with brand messaging and complement the copywriting. A cohesive product emerges for a strong connection with your target audience.
Face to Face or Skype – Meeting #3
We present our design in person. Thanks to strong communication, there are rarely surprises—except pleasant ones. At this meeting you’ll receive a link to review the site in more detail at your convenience.
Look things over carefully and communicate directly with our designer to expedite any modifications. Every detail of your new website is perfected to your satisfaction.
For 30 days after go live we monitor your site’s health, search engine reception, and web traffic. If we find any issues we’ll still make changes for you.
After launch, we provide a one-hour WordPress training session to show you how to manage your new website.
We have a lot to say about branding and process, but the technical side needs to be mentioned, too. All state-of-the-art CREATE180 Design websites include:
Let’s keep going together.
Once we’ve built your website, we’ve done lots of homework on your brand. We know you and you know us. We’re perfectly positioned to immediately promote for you in ways that smoothly integrate with your new site and your honed brand message.
