Digital Marketing

The world of social media is changing rapidly, with new platforms and emerging trends. It is important for businesses and marketers alike to stay up to date with the latest digital media updates.

Social media has become an integral part of everyday life. It’s where we stay connected with friends, family, and colleagues. It's also where we consume content and keep up with the news. Social media and digital marketing have become invaluable resources to...

As we’re wrapping up the third quarter, we’re looking at the top social media updates we’ve seen over the past few months. Stay up to date with the latest trends by taking a look at these recent changes! Facebook Chronological Feed: In 2011, Facebook (now Meta) made...

What are Instagram Reels? Instagram Reels are full-screen vertical videos that come with many editing tools and accompanying audio. Reels can be layered with multiple video clips, captions, filters, stickers, and more. It’s important to note that Reels are not like...

If you're new to using Twitter as part of your social media marketing strategy—or if you need to make changes to your existing account as part of a rebrand or renewed social efforts—coming up with your brand's Twitter handle is an important first step. The “handle”...

If your brand is well suited to the highly visual social platform that is Pinterest, it's a great place to increase brand awareness and authority and to generate more leads and sales. Of course, this all depends on building a following of people who are genuinely...

There's really no other category of marketing that offers as many wide-ranging benefits as content marketing. Keep in mind, there are lots of types of content, from different forms of written content to video to audio to infographics and more. Incorporating a variety...

If you're new to social media marketing, or if you just haven't had any success with it, start by reviewing these beginner tips for social media marketing and these common social media marketing mistakes. Once you've taken them all to heart, you can then focus on the...

Another year has come and gone, so it's time again for us to take a look at some of the key digital marketing trends going on at the moment. For now, let's focus on some of the major social media marketing trends for 2022. And you can also take a look at our previous...

Content marketing is arguably the most effective long-term digital marketing strategy. But the best practices are always evolving, and you have to keep up to continue benefiting. So, let's take a quick look at some of the prevailing content marketing trends for 2022....

External linking simply refers to linking from your website to another website. And yes, it's something you should occasionally do. Which may sound odd; why would you want to send your site visitors to another website? Isn't the whole point of the internet to get...

The importance of using feedback to improve results is well accepted and common practice in so many areas of marketing. Yet it's often overlooked when it comes to event marketing. Once you've focused on creating great event invitations, publicizing your...