Brand Development

Brand development is much more than marketing. These articles focus on creating a strong, trustworthy, consistent image for your brand that speaks directly and compellingly to the right consumers, whether you have a startup or a longtime business.

7 Steps to Branding Your Business

7 Steps to Branding Your Business

Here at CREATE180 Design, we emphasize the branding process from the very start of any web design project and continuously through our marketing campaigns. Making the efforts to nail down the basics of your brand identity provides a solid foundation on which to build...

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In Search of the Great Tagline

In Search of the Great Tagline

A great tagline or advertising slogan is tough to write, mostly because it has to do so much with so little. And as a result, most taglines out there are lousy. They're just strings of overused words conveying cliché ideas that say nothing of substance about the brand...

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Effective Modern Logo Design

Effective Modern Logo Design

A lot of people convince themselves that a logo isn't a tricky thing to come up with and that it doesn't require any particular skills. While it's admirable to take a DIY approach, and sometimes it seems like a thrifty move for bootstrapping startups and small...

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