Brand development is much more than marketing. These articles focus on creating a strong, trustworthy, consistent image for your brand that speaks directly and compellingly to the right consumers, whether you have a startup or a longtime business.
Once upon a time, business correspondence was signed with your name, and maybe your title. Today, though, professional digital messages are concluded with an email signature that's become increasingly elaborate in recent years. Contemporary email signatures often tell...
We recently wrote an article called “5 Types of Social Proof that Brands can Leverage.” If you missed it, check it out first to read about what social proof is and the different forms it takes. Social proof is a particularly powerful tool for the branding and...
“Social proof” is a popular buzzword these days. But it's far more than some fad term. The concept and its applications have been around for ages. It's just that the internet—especially things like social media networks, blogs, and user review sites—has made social...
In case you haven't noticed, the internet is a fluid, ever-updating, ever-adapting place. Online, people are always looking for the new, for what's next, for more. Being stagnant on the web is like being dead. It's understandable why some things fall by the wayside....
As social media marketing has achieved an ever more dominant position in digital marketing, it's blurred the lines between the personal and professional. Given the social nature of social media sites, the public has come to appreciate seeing the human side of...
If you want consumers to buy from you, to choose you over the many competitors out there, you have to give them a compelling reason to do so. This reason is known as your unique selling proposition (USP). As with other branding basics, it's crucial that you give some...
A great tagline or advertising slogan is tough to write, mostly because it has to do so much with so little. And as a result, most taglines out there are lousy. They're just strings of overused words conveying cliché ideas that say nothing of substance about the brand...
A lot of people convince themselves that a logo isn't a tricky thing to come up with and that it doesn't require any particular skills. While it's admirable to take a DIY approach, and sometimes it seems like a thrifty move for bootstrapping startups and small...
You can't speak compellingly to potential customers or clients unless you know exactly who they are. Different demographics have different worldviews, different ideas, different problems, different concerns, different interests, different motivations, different goals,...
Plenty of organizations, from small local businesses to international corporations, have a vision statement—that blurb outlining the company's social/cultural goals and guiding principles. Too often, though, they're full of clichés and empty, overly generalized...
Your brand personality is basically just what it sounds like. Not unlike a person's personality, it refers to the traits, manner, and style your business or organization shows the world. It includes elements like your brand voice, it should be crafted to appeal to...
Your brand voice is the tone, language, and style you use to communicate with the rest of the world. It helps capture the idea that there are actual people behind a business or organization. It's an important part of your branding and deserves more attention than many...
Join our mailing list to get original content about branding, marketing, web design, professional development, and great brands and fun things to do in Orlando in a convenient monthly email