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15 Simple Ways to Get Free Advertising for a Small Business

15 Simple Ways to Get Free Advertising for a Small Business

Most small businesses struggle to maintain a significant marketing budget. Of course, the work of self-promotion should never stop, and driven entrepreneurs don’t let money—or lack thereof—stand in their way. Fortunately, there are plenty of opportunities to get free advertising for a small business.

Ideas to Get Free Advertising for a Small Business

  1. Optimize your SEO for local search so people will find you when they’re looking for your products or services in the area (especially with “near me” searches).
  1. Give highly valuable answers to questions related to your industry on sites like Quora and Reddit.
  1. Attend regional professional networking events; with all the emphasis on digital marketing these days, sometimes we forget about the power of in-person meetings.
  1. Post digital coupons on your social media pages and encourage your followers to share them.
  1. Find Facebook pages that your target market likes and leave thoughtful, relevant comments as your business page.
  1. Write guest posts for blogs your target audience follows that share your industry expertise in a non-self-promotional way (just be sure to get a link back to your brand’s website).
  1. Approach other local, non-competitive businesses that are tangentially related to yours about trading backlinks to each other’s websites on published content.
  1. Publish informative articles on LinkedIn, particularly if you’re B2B.
  1. Provide sample products or services to local bloggers with significant followings and other influencers who reach people in your target market.
  1. Be proactive about getting positive reviews from your existing customers or clients.
  1. Leave reviews or testimonials for your vendors, partners, and other businesses you work with, and let them know that you did it if necessary; they’ll all be grateful, and some will reciprocate.
  1. Seek out opportunities to be interviewed as a subject matter expert by journalists, bloggers, podcasters, etc. to get your name out and build credibility.
  1. Look for opportunities to speak at public business or industry-related events; it’s not just great for exposure, it also significantly boosts your brand authority.
  1. Make sure there’s a link to your website on all your social media pages, in your email signature, on your business card, and anywhere else you can put it.
  1. Volunteer with an area charity organization, and get employees involved, too; the group is sure to thank your business for its contributions publicly.

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Since 2007, Eric has provided businesses with a variety of writing, editing, marketing, and branding services. His experience includes copywriting, content and email marketing, SEO, press releases, newsletters, e-books, social media marketing, event marketing, and more.

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